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Ninjasonik recently released the party track, “Tight Pants, which hails hip hop kids in tight pants as champions daring to be different. They send a lyrical shout-out to Uniqlo, our favorite Japanese low-cost outfitter and a prominent supplier of the “tight pants movement.”
But the props don’t stop there–Ninjasonik then teamed up with a bunch of Brooklyn cool kids (like my long-lost pal Jake Septimus) to produce a music video almost entirely composed of clips from Uniqlock, Uniqlo’s awesomely weird widget/microsite, which features emotionless scenes of models dancing in formation.
And WAITAMINUTE: Are those little fuzzy characters an homage to Miyazaki’s soot sprites? If so, we love this spot even MORE.