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And it seems to be working. Quite well. See what happens when you drop a vending machine that dispenses free Coke–in exchange for a hug–on a university campus in Singapore:
This is all part of Coca-Cola’s “Open Happiness” ad campaign, which will soon be introducing huggable Coke machines throughout Asia. I don’t know whether to laugh or cry. I probably just need to hug a machine and get some free diabetes in a can to feel better, amirite?
Filed under: Advertising, Coca-Cola, Coca-Cola Ad Campaign, Coca-Cola Ad Campaigns, Coca-Cola Ads, Coca-Cola Open Happiness Ad Campaign, Coke, Coke Ad Campaign, Coke Ad Campaigns, Coke Open Happiness Campaign, Drugs Not Hugs, Emotional Machines, Hug It Out, Huggable People, Needy Machines, Singapore, We Are Not A Hugging People, Weird
STAR TV, the Hong Kong-based satellite TV service that reaches over 300 million viewers in 54 countries and is owned by Rupert Murdoch, censored the words “gay” and “lesbian” from the Oscar acceptance speeches of Milk‘s screenwriter Dustin Lance Black and lead actor Sean Penn in its re-telecast of the Academy Awards in Asia Monday evening. The sound from those speeches was reported to have dropped out when those words were uttered in Malaysia, Singapore, and India. Jannie Poon, a STAR spokeswoman, defended the company’s decision, saying STAR has “a responsibility to take the sensitivities and guidelines of all our markets into consideration.”
Adding, “Unless you’re gaysian, in which case, fuck you.”*
*Not actually uttered, but obviously implied.
Filed under: Dishonoring the Gaysian, Gaysians, India, Lesbians, LGBT, Malaysia, News Corp, Rupert Murdoch, Silence = Death, Singapore, STAR TV, STAR TV Censorship, STAR TV Oscars Censorship, This is Bullshit
Cavil at Rest singer/guitarist Ryan Hanh–that adorable, curly-mopped chap driving the white car you see above–was a military brat born in the UK, raised in Singapore, and dumped into the ‘burbs of Southern California. Because of his last name, I’d been convinced for time that his kinky ‘fro actually belied his blood heritage–and he was actually through-and-through Vietnamese, like me. I finally asked (he’s not). But, he maintains, he feels Asian. And I realized then that sometimes, that’s all that matters.
Cavil at Rest is your new favorite band. Look at all those dudes–from the top left, Matt, Taylor, Andy, Kelcey, and Ryan–so gosh-darn sweet-faced, so compact, so fashionably v-necked. Through their charged urban-hippie soul rock I pull references from MC5 to The Doobie Brothers to The Rolling Stones to The Potatomen to the southwestern guitarist that played at my friend Dan’s New Mexico wedding. That’s not a bad palette for a band from my coastal South Orange County homeland (which, as Jen will attest to, is a expensively ugly breeding ground for average tastes and mediocre spirits).
Lend an ear here. Enjoy.
Known for: Becoming the first Asian Idol winner, beating out 5 contestants from Indonesia, Malaysia, the Philippines, Vietnam and India who had all won Idol contests in their home countries, reprzntin’ for Singapore…yeow!
On a slightly more somber note, Hady’s win reminds us that there will be nothing on television in ’08 but American Idol. Perhaps now would be a good time to start a new hobby, like reading or soapmaking.
A 26-year old Singaporean man with prior offenses was sentenced to four months in prison after stealing a Bible from a bookshop, which he took “to replace his old, tattered copy,” reports Reuters.
Judge Bala Reddy read reprimanded the offender with Scripture before gifting him with a Bible (not stolen), assuredly to read while in the clink.
Maybe the culprit will actually open it this time? Something tells me his previous copy was being used as a coaster.