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Eat, Pray, Merch: You Can Buy Happiness, After All

July 8th, 2010 | 5 comments | Posted by Jen

Most movies just have soundtracks.

Eat, Pray, Love has a soundtrack, a home furnishings line, a clothing line, a jewelry line, a tour package that follows author Elizabeth Gilbert’s itinerary across Italy, India, and Indonesia, a fragrance, a tea, and, for its piece de marketing resistance, an unprecedented three-day selling orgy on the Home Shopping Network, beginning Aug. 6, a week before the movie opens, of “more than 400 items across a variety of categories, including beauty, electronics, home decor, travel, cooking, jewelry, accessories, and ready-to-wear,” including, as Variety reported this week, a line of lip glosses from Lancome, for whom Julia Roberts, star of the movie, is a spokesperson.

Many of the book and movie’s licensees seem to also have a personal stake in Gilbert’s story, er, “journey,” and are more than happy to share when promoting their product:

“When I read Eat Pray Love, I immediately identified with the story, as many aspects of Elizabeth Gilbert’s journey were synchronous with my own personal odyssey. Because of the immediate connection I felt to the story, as well as its emphasis on the culture, philosophy, and, in particular, alluring mystique of the East, I was able to create a collection that was striking, exotic, and timeless, and organic to the journey in the book and forthcoming film.”–Sue Wong, designer of the Eat Pray Love clothing collection

Continue reading Eat, Pray, Merch: You Can Buy Happiness, After All

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Scarf Ace

October 23rd, 2008 | 0 comments | Posted by Diana

Listen, we’re glad Sarah Palin spent $150,000 of the RNC’s money on a badly-needed wardrobe makeover. And we’re incredibly happy for Kazuo Kawasaki, whose glasses, worn by the Caribou Barbie herself, have skyrocketed in wannabe Hockey MILF sales to the tune of $$$$$$$$$! Ka-ching chong, indeed!

We may not agree with Sarah Palin on anything everything in terms of financial accountability, domestic and international policy, the state of our country, rights of women, animal life, John McCain’s health status, the reality of global warming, what “real Americans” are, how many newspapers count as “all of them,” how to handle Putin, what “palling around” consists of, proper English language elocution, or the duties of a Vice President.

But we sometimes do agree on apparel. Particularly this scarf:

Vote Donkey, you donkey

…which tells us that maybe she’s voting for the Obama/Biden more qualified ticket, as well. Wear it, work it, own it, girl!

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Nasianal Treasure

December 7th, 2007 | 0 comments | Posted by Diana
Nicolas Cage and wife Alice Kim at the Japanese premiere of National Treasure:


NIC CAGE: Say it again, honey.

ALICE KIM: [long sigh] Okay. Oh Nicky, baby, the movie is so great. Actually, the movie is okay, you are brilliant.

NIC CAGE: Great, thanks. How does it feel to be back in your homeland?

ALICE KIM: You mean Asia?

NIC CAGE: Nippon, baby, land of the rising sun!

ALICE KIM: Nic, I’m not Japanese.

NIC CAGE: What are you talking about? Yes you are. I met you when you were handing me chopsticks.

ALICE KIM: That was a Korean lounge. I’m Korean. Remember when I spoke almost only Korean?

NIC CAGE: No.

ALICE KIM: That was before your last round of hair plugs. It wasn’t so long ago.

NIC CAGE: But don’t you speak a little Japanese?

ALICE KIM: Um, no.

NIC CAGE: Sure you do.

ALICE KIM: I assure you I don’t.

NIC CAGE: That’s so weird, though!

ALICE KIM: Is it??

NIC CAGE: Yeah! Augh. Oh man, I’m totally hungry, when is this going to be over?

ALICE KIM: You promised that after this we would go shopping.

NIC CAGE: Hrmm?

ALICE KIM: I need a new bag.

NIC CAGE: But you bought a new bag this morning.

ALICE KIM: Do you want another son?

NIC CAGE: I want a sandwich.

ALICE KIM: Just take the picture.

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