You are currently browsing posts tagged with Milking the Chinese Consumer

British Company Trying To Convince Not-Hairy Chinese Women They’re Actually Hairy So They’ll Buy Stuff

October 26th, 2012 | 0 comments | Posted by Jen

I can still remember that day in sixth grade P.E. when a classmate casually pointed out to me that I had leg hair–a fact I hadn’t noticed before–while every other girl in gym class grades sixth through eighth did not, due to their early induction into some Pre-Adolescent Depilation Illuminati group that no one, up to that point, had bothered to clue the immigrants’ kid in on.

While this sent me into a sudden shame spiral from which I’ve never quite recovered, my near-hairless mother failed to grasp the epicness of the knowledge that had just been dropped on me, and refused to buy me a razor.

“If you shave, the hair will only grow back thicker,” she said. “Besides, Chinese girls don’t have leg hair.”

Fortuitously, a year after that, my older brother started growing peach fuzz on his face, and when he got a razor, I got one to steal. After he cut his face a couple times on its dullness, he figured out what was happening and reported me to my parents, and I was finally given a razor of my own, mostly to prevent a sibling war.

I was reminded of all of this when I read that a British personal-care products company, Reckitt Benckiser Group, has been aggressively marketing hair-removal products to Chinese women by doing exactly what my gym classmate did to me all those years ago–appealing to their sense of shame. Businessweek reports that when Reckitt Benckiser first introduced the hair-removal product “Veet” to China in 2005, sales were slow because most Chinese women “don’t have much body hair, and those who do didn’t worry about it.” So Reckitt Benckiser began constructing a marketing plan to create a need for their product by…creating the worry. Aditya Sehgal, who heads up the company in China, describes their marketing strategy this way: Continue reading British Company Trying To Convince Not-Hairy Chinese Women They’re Actually Hairy So They’ll Buy Stuff

Filed under: , , , , , , , , , , , , , , , ,

Ko-ching-chong-be Bryant

May 5th, 2009 | 0 comments | Posted by Jen

Speaking of the L.A. Fakers, how did I miss the launch of Kobe’s Chinese-language blog back in January, where he went in full racial drag as one of us?

I swear he stabbed himself near the eye because even he knew what ka-ching-chong foolery that get-up was.


Filed under: , , , , , ,

How to Speak Ka-Ching-Chong, Part 2

March 20th, 2007 | 0 comments | Posted by Jen

A group of NBA officials and scouts from the Chicago Bulls, the Philadelphia 76ers, the Golden State Warriors, the Phoenix Suns and the New Jersey Nets have traveled to China to attend the China Basketball Association Finals.

They’re all there to scout 20 year-old, 7-footer YI JIANLIAN, star of the Guangdong Tigers who has declared himself eligible for the next NBA draft.

You can read more about this on Yahoo, but let me just give you the summary: ka-ching-chong ka-ching-chong ka-ching-chong ka-ching-chong…zzZZZzzzzZZZZZzzzzzZZZZzzzzzzZZZZzzzZZZZZzzZZzz


Filed under: , , ,