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Yellow Is Mellow, But Black Is Wack in Microsoft’s Polish Advertising

August 27th, 2009 | 0 comments | Posted by Jen

A couple of days ago, TechCrunch reported on a curious case of race-swapping that they discovered on two identical Microsoft marketing sites. In the U.S. version of the site, a photo of an Asian man, a black man, and a white woman could be seen on Microsoft’s “Business Productivity Infrastructure” home page:


But in the Polish version of the same site, the head of the black man had been photoshopped out and replaced with that of a white man:


After the blogosphere caught wind of this, the Polish site was changed, and the black man restored to the photo. Microsoft apologized Wednesday for this racial switcheroo and stated that they were “looking into the details of this situation.”

Presumably that also means they’ve fired the photoshop guy who not only did the horrible cut-and-paste job on the replacement head–notice its distinct Linda-Blair-in-The Exorcist-head-swivel–but left in the black hand, and, perhaps most devastatingly for Microsoft, failed to notice, unlike several savvy commenters over at Photoshop Disasters, that the computer in front of the black/not-black guy is an Apple MacBook(!).

[via TechCrunch]
[Photoshop Disasters: Microsoft Poland: At Least They Left The Asian Guy In]

Thanks, @arcadius!

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