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BABEWATCH: Madewell Design Director Kin Ying Lee

September 21st, 2010 | 0 comments | Posted by Jen

Kin Ying Lee with Alexa Chung at the Alexa Chung for Madewell collection launch

Name: Kin Ying Lee

Occupation: Design Director of Madewell

Why She’s a Babe: Everything at Madewell, J.Crew’s little sister store, is cute: their jeggings (yes, we’ve been brainwashed into saying this word with a straight face), their Alexa Chung collabo, even their head designer, Kin Ying Lee. We love the design sensibility Kin brings to Madewell–classic but cool–we love how the online shopping site uses Asian models, and we love Kin’s adorbs dimples. If we could buy those like we buy jeggings, we probably would, too.

[WhoWhatWear: Madewell's Kin Ying Lee]

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Alexa Chung For Madewell Has Arrived!

September 9th, 2010 | 0 comments | Posted by Jen

Gals. If you’re into what “trend forecaster” Nina Stotler calls the “quirky coquette” look that seems to be everywherrre this fall and is, as Stotler says, “currently embodied by young stars like Alexa Chung”–who’s our kind of babe–you can buy it for a reasonable-ish price at Madewell, J. Crew’s younger sister store, which launched their Alexa Chung for Madewell line today.

(And, no, this isn’t a sponsored post, although Madewell really should pay me for this shit and also Diana for being a walking advert–and a hot one at that–for their jeggings, which she wore when we appeared on the cover of Hyphen.)

Since I couldn’t sleep last night, I ended up scouting out the collection early and buying this top instead:

Continue reading Alexa Chung For Madewell Has Arrived!

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