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And it seems to be working. Quite well. See what happens when you drop a vending machine that dispenses free Coke–in exchange for a hug–on a university campus in Singapore:
This is all part of Coca-Cola’s “Open Happiness” ad campaign, which will soon be introducing huggable Coke machines throughout Asia. I don’t know whether to laugh or cry. I probably just need to hug a machine and get some free diabetes in a can to feel better, amirite?
Filed under: Advertising, Coca-Cola, Coca-Cola Ad Campaign, Coca-Cola Ad Campaigns, Coca-Cola Ads, Coca-Cola Open Happiness Ad Campaign, Coke, Coke Ad Campaign, Coke Ad Campaigns, Coke Open Happiness Campaign, Drugs Not Hugs, Emotional Machines, Hug It Out, Huggable People, Needy Machines, Singapore, We Are Not A Hugging People, Weird
We Asians are not huggers. My dad told me recently that, when I was born, he actually went around and asked his American friends how exactly one goes about hugging his own children.
So when I first heard about the Free Hugs campaign that took off after a certain “Juan Mann” posted a YouTube video of himself giving away hugs in Sydney, I was skeptical. I figured this was some kind of lunatic pervy-thing, and I wanted no part of it.
But the Free Hugs movement has gone worldwide and recently hit Hong Kong, where Reuters captured this touchy-feely video:
On second thought, I think this might be just what our peeps need.
I think I’m now ready to hug it out. Who’s with me?