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Guys, seriously, Groupon did a good thing, okay? Because after they aired that Super Bowl ad about Tibetans-being-oppressed-but-who-gives-a-shit-when-we-can-save-money (above), we’re actually talking about Tibet today. And when’s the last time anyone talked about Tibet? At a Bjork concert in 2008? Groupon’s made Tibet hip to talk about again! I mean, sure, talk is cheap, but so are things you buy with Groupons!
Also: Groupon actually aired that ad out of the goodness of their hearts, and are tying the ad to The Tibet Fund, where they’ll match your donations up to $100,000. (Never mind that, by comparison, their Super Bowl spots cost them $3 million.) That’s like giving a dime for every Tibetan who’s died in their political struggle with China over the last 60 years. 10 cents per human life, talk about bargains!
The other good deed Groupon performed? Relegating an ongoing political struggle for self-rule and religious freedom to a “noble cause” in line with whale and rainforest-saving. And we all know that “noble cause” is code for “bumper sticker cause” or “t-shirt cause,” which means we can all buy the bumper sticker or t-shirt for the cause–with a Groupon, I dare hope–and then stop thinking about the noble cause altogether. Oh hell, Continue reading Super Bowl Sunday Hangover: Groupon’s Good Deeds
Filed under: Apathy, Bumper Sticker Causes, China, Coupons, Exploitasian, FAIL #FAIL, Free TIbet, Good Deeds, Groupon, Groupon Super Bowl Ad FAIL, Noble Causes, Oppressed People as Advertising Gimmicks, Savings, Super Bowl, Super Bowl Ads, This is Bullshit, Tibet, Timothy Hutton, We're Talking About People