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AMAZIAN OF THE WEEK! Patrick Li

November 30th, 2009 | 0 comments | Posted by Diana

Name: Patrick Li

Age: 41

Occupation: Art Director, Graphic Designer, Creative Director and Principal of the branding firm Li, Inc.


Patrick Li, Packaging Your Sartorial Experience

Patrick Li, Packaging Your Sartorial Experience



Known for: Integrating the inscrutable design aesthetic of your favorite amazian fashion designers (from Alexander Wang to Philip Lim to Jason Wu) into the strangely-important little pieces–like label tags and gift boxes.

The NYTimes did a fascinating profile of Li over the weekend, in which he is depicted as both a design and communication genius. In the article, Rodarte co-designer Kate Mulleavy explains Li’s gift: “I would describe Patrick’s work as like distilling something to the purest form”–likely why the boldest and most complex of the fashion world flock to him when trying to determine their season’s essence.

We fancy ourselves a bit complex… now, all we have to do is see if he’ll redesign the DISGRASIAN logo in exchange for both of our first-born. And maybe a nice bottle of scotch.

[NYT: The Graphic Designer Patrick Li Translates Fashion From Silk To Paper]

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BABEWATCH: Yiying Lu

March 31st, 2009 | 0 comments | Posted by Jen

Name: Yiying Lu

Hails from: Sydney, Australia

Occupation: Artist and Graphic Designer

Why She’s a Babe: All you Twitter users are already familiar with Yiying’s iconic logo, the Fail Whale, an adorable creature buoyed by birds that pops up whenever Twitter gets overloaded with traffic, which is a lot, lately. What you may not know is that Yiying is as cute as her creation. Or that she doesn’t earn revenue from the perpetual use of her design, apart from the Fail Whale gift items available on Zazzle. Which seems kinda messed up–though legal–especially since Twitter is the fastest-growing social media platform in the sea. Just sayin’.

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