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Hello Kitty? More Like Hello Cougar
According to the NY Times, Hello Kitty is, at age 36, over-the-hill.
Hello Kitty Tombstone: Is an over-35 Hello Kitty as good as dead?
Back in 2002, when Kitty was pushing 30, she lost her spot as Japan’s top-grossing character and, in the words of the Times story, “has never recovered.” Apparently the world of cartoon characters is as ageist as Hollywood, governed by an “out with the old, in with the new” mentality:
Sanrio has tried to keep Hello Kitty up to the times: sensing a move away from Japan’s love affair with the cute, or “kawaii” aesthetic, it has pushed an edgier look for the cat in the last three years, using as much black as pink.
Still, a sense of crisis is evident at the Tokyo offices of Sanrio, where 30 designers, led by Ms. Yamaguchi, are charged with developing new characters. At periodic product meetings, each designer presents as many as 20 characters for consideration by Ms. Yamaguchi.
So what’s a girl over 35 like Hello Kitty to do?
Continue reading Hello Kitty? More Like Hello Cougar
Filed under: Ageism, Ageist, Being Put Out to Pasture, Cougars, Cultural Relevance, Goodbye Kitty, Hello Kitty, Hello Kitty Old, Invisible Women, Kawaii, Older Women, Over the Hill, Sanrio, This Sucks, Women Over 35
AMAZIAN OF THE WEEK! Hello Kitty Turns 35
The very first Hello Kitty merch, Coin Purse, 1974
Name: Hello Kitty (née Kitty White)
Born: November 1, 1974
Occupation: Icon
Known for: Presiding over a $5 billion dollar empire, pioneering kawaii style, having no mouth, that fucking red bow, serving as Japan’s tourism ambassador, being everyone’s favorite pussy–from children to club kids to celebrities to haters–and decorating everything from guns to bongs to maxi pads to vibrators.
What explains Hello Kitty’s enduring popularity?
Continue reading AMAZIAN OF THE WEEK! Hello Kitty Turns 35
Filed under: Birthdays, Brands, Death to Hello Kitty, Goodbye Kitty, Hello Kitty, Hello Kitty Turns 35, Icons, Japanese Pop Culture, Kawaii, Kitty White, Lady Gaga, Sanrio
