DISGRASIAN™

BABEWATCH: Forever 21′s Linda and Esther Chang

Names: Linda Chang and Esther Chang

Ages: 28 and 23

Occupations: Forever 21′s marketing and visuals department heads, respectively

Linda and Esther Chang are the daughters of Don and Jin Sook Chang, the Korean American founders of one of our favorite places on Earth, Forever 21. (Where else can you get a cute, fashion-forward $12 dress, we ask you? A $12 dress!) Like the company’s wares, the Chang sisters are young, fresh, and adorbs. They were recently profiled by the LA Times’ Booth Moore, where we learned the following:

• They’re best friends.
• They’re both Ivy League-educated.
• They work for the family business, which opened its first store in 1984 and, by the end of that year, had grown its sales from $35,000 to $700,000.
• They go to church with their parents on Sunday.

We tend to hate on people like this–i.e. people who please their Hardass Asian Parents all the time rather than disappoint–but with the Chang sisters, we just can’t. Their devotion to their family and the family business is just so earnest (older sis Linda says things like, “I love it when people come out of our stores being so happy”). And the girls themselves are just too cute.

Then, of course, it all goes back to the fact that the Chang sisters represent the $12 dress. The $12 dress!

[LA Times: Meet Forever 21’s stylish sisters]

Filed under: Adorbs, Asians Love Discounts, Cheap Fun, Clothes that Look Great on Diana and Jen, Cute Things, Discount Fashion, Discounts, Disposable Fashion, Don Chang, Esther Chang, Fast Fashion, Forever 21, Immigrants, Jin Sook Chang, Korean-Americans, Linda and Esther Chang, Linda Chang, Pretty Dresses