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More Fodder For Forever 21 Haters

July 19th, 2010 | 6 comments | Posted by Jen

Forever 21 Haters! Here’s more fuel for your Forever fire: The billion dollar clothing megachain for the youngs has recently debuted a maternity line, which has the company–accused in the past of sweatshop work conditions and stealing other people’s designs–facing new charges of encouraging TEEN PREGNANCY.

It’s a well-known fact that Forever 21′s owners, the Chang family, are hardcore Christians, so the whole teen pregnancy angle seems to clash with the John 3:16 message printed on the bottom of every Forever 21 bag.

Or does it? Because where I grew up, the girls who were the most religious and who brought their Bibles to school in floral covers trimmed in lace and spent their Saturday nights proselytizing at the mall were also the girls who got finger-banged in the church choir loft and lost their virginity first and got pregnant out of wedlock.

So, maybe this is a match made in, er, heaven?

[Forever 21: Introducing Love 21 Maternity]
[HuffPo: Forever 21 Maternity Line Launches In States With High Teen Pregnancy]

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BABEWATCH: Forever 21′s Linda and Esther Chang

April 6th, 2010 | 14 comments | Posted by Jen

Names: Linda Chang and Esther Chang

Ages: 28 and 23

Occupations: Forever 21′s marketing and visuals department heads, respectively

Linda and Esther Chang are the daughters of Don and Jin Sook Chang, the Korean American founders of one of our favorite places on Earth, Forever 21. (Where else can you get a cute, fashion-forward $12 dress, we ask you? A $12 dress!) Like the company’s wares, the Chang sisters are young, fresh, and adorbs. They were recently profiled by the LA Times’ Booth Moore, where we learned the following:

  • They’re best friends.
  • They’re both Ivy League-educated.
  • They work for the family business, which opened its first store in 1984 and, by the end of that year, had grown its sales from $35,000 to $700,000.
  • They go to church with their parents on Sunday.

We tend to hate on people like this–i.e. people who please their Hardass Asian Parents all the time rather than disappoint–but with the Chang sisters, we just can’t. Their devotion to their family and the family business is just so earnest (older sis Linda says things like, “I love it when people come out of our stores being so happy”). And the girls themselves are just too cute.

Then, of course, it all goes back to the fact that the Chang sisters represent the $12 dress. The $12 dress!

[LA Times: Meet Forever 21’s stylish sisters]

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