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Ninjasonik recently released the party track, “Tight Pants, which hails hip hop kids in tight pants as champions daring to be different. They send a lyrical shout-out to Uniqlo, our favorite Japanese low-cost outfitter and a prominent supplier of the “tight pants movement.”
But the props don’t stop there–Ninjasonik then teamed up with a bunch of Brooklyn cool kids (like my long-lost pal Jake Septimus) to produce a music video almost entirely composed of clips from Uniqlock, Uniqlo’s awesomely weird widget/microsite, which features emotionless scenes of models dancing in formation.
And WAITAMINUTE: Are those little fuzzy characters an homage to Miyazaki’s soot sprites? If so, we love this spot even MORE.
It’s no lie–I’m a sucker for poppity-pop music. Which explains why I’m kinda (very) obsessed with South Korean pop quintet Wonder Girls. They dance in unison! They wear pretty makeup! They’ve got candy voices!
Plus, this fabby, hilarious Motown-inspired video (for the new single, “Nobody”) has been as addictive for me as crack cocaine was, y’know, back in the day. Now you, too, can be hooked!
Check them out on the official front here.