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BABEWATCH: New Face of Estée Lauder Liu Wen

April 20th, 2010 | 9 comments | Posted by Jen

Name: Liu Wen

Age: 22

Hails from: Hunan Province, China

Occupation: Model and New Face of Estée Lauder

Why She’s a Babe: Because Liu Wen’s got quite possibly the prettiest pucker we’ve ever seen. And she books modeling jobs wearing no makeup (bitch!). And because she’s the first Asian model EVAR to be a “face” of Estée Lauder. And firsts of any kind–except First Loser, aka second place–are delicious. (You may recall that Liu was also the first Asian model to walk for Victoria’s Secret, where she somehow managed to look smokin’ while wrapped in what appeared to be an industrial air-conditioning duct.)

The 5′ 10 1/2″ Chinese model will be joining a gaggle of white girls–Gwyneth Paltrow, Elizabeth Hurley, Carolyn Murphy, and Hilary Rhoda–in representing Estée Lauder, whose ads often oppress with, let’s just say, their unbearable whiteness of being.

So, huzzah!

And also: about fucking time!

[NY Mag: Liu Wen the First Asian Face of Estée Lauder]

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Thanks, Erica!

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Not Slumming It

March 10th, 2009 | 0 comments | Posted by Diana

Estée Lauder is about to get more gorgeous: news outlets report that Slumdog Millionaire‘s Freida Pinto, Hollywood’s most enchanting newbie, is set to be the new face of the cosmetics brand.

This is huge news for the young actress, in part because of the yummy price tag (reported at £200,000) that comes from striking such a plum endorsement deal.

But let’s just all collectively cross our fingers that she does not share the fate of her pretty predecessors, Liz Hurley and Gwyneth Paltrow, who both sold millions of mascara tubes with their mugs–and then tumbled into smug, unsavory, irrelevant oblivion, never to be loved again.

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