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Coca-Cola’s Launched An Insidious Campaign To Turn Asians Into A Hugging People

April 16th, 2012 | 1 comment | Posted by Jen

And it seems to be working. Quite well. See what happens when you drop a vending machine that dispenses free Coke–in exchange for a hug–on a university campus in Singapore:

This is all part of Coca-Cola’s “Open Happiness” ad campaign, which will soon be introducing huggable Coke machines throughout Asia. I don’t know whether to laugh or cry. I probably just need to hug a machine and get some free diabetes in a can to feel better, amirite?

[via Gawker]

[Forbes: Coca-Cola Introduces Gesture Based Marketing in Singapore]

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