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BABEWATCH: Forever 21′s Linda and Esther Chang

April 6th, 2010 | 14 comments | Posted by Jen

Names: Linda Chang and Esther Chang

Ages: 28 and 23

Occupations: Forever 21′s marketing and visuals department heads, respectively

Linda and Esther Chang are the daughters of Don and Jin Sook Chang, the Korean American founders of one of our favorite places on Earth, Forever 21. (Where else can you get a cute, fashion-forward $12 dress, we ask you? A $12 dress!) Like the company’s wares, the Chang sisters are young, fresh, and adorbs. They were recently profiled by the LA Times’ Booth Moore, where we learned the following:

  • They’re best friends.
  • They’re both Ivy League-educated.
  • They work for the family business, which opened its first store in 1984 and, by the end of that year, had grown its sales from $35,000 to $700,000.
  • They go to church with their parents on Sunday.

We tend to hate on people like this–i.e. people who please their Hardass Asian Parents all the time rather than disappoint–but with the Chang sisters, we just can’t. Their devotion to their family and the family business is just so earnest (older sis Linda says things like, “I love it when people come out of our stores being so happy”). And the girls themselves are just too cute.

Then, of course, it all goes back to the fact that the Chang sisters represent the $12 dress. The $12 dress!

[LA Times: Meet Forever 21’s stylish sisters]

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A Stroll With Diana and Jen

May 3rd, 2007 | 0 comments | Posted by Diana

DIANA: Hmmrrffennnn mreern, shrmerfern ferfenortt shnerp? MMfjffdisifernfefrs mmafe.

JEN: What?

DIANA: Hey Jen, do you have another hair clip? I’m just trying to keep my hair out of my face.

JEN: I might have one here in my purse. Cool tie.

DIANA: Thanks, I figured now that Ashlee Simpsons isn’t wearing them, they’re safe.

JEN: She couldn’t be more whack.

DIANA: Yes, but the new nose did wonders for her face.

JEN: Well, arbitrary wonders.

DIANA: Right. What are you drinking?

JEN: Scotch.

DIANA: Out of a neon green plastic bottle?

JEN: It looks more earth-friendly.

DIANA: Nice.

JEN: I wish we had more pink things.

DIANA: Me too, it would be so cool if Lulu Guinness and Hello Kitty got together and made all of these wacky girly belts with bows and smiley cats all over them!

JEN: It would?

DIANA: Sure!

JEN: That’s a really lovely face mask.

DIANA: Yeah. My dad’s a doctor.

Source: Thanks Rachel and Kim for the photo!

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April 30th, 2007 | 0 comments | Posted by Diana

Name: Eley Kishimoto [Mark Eley and Wakako Kishimoto]

Age: 19 (Estab. 1992)

Occupation: Fashion duo

Known for: rainwear, being married, bright patterns and prints, making people look modern and fashionable–one wacky textile at a time.

The new collection is up: Woohoo!


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