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BABEWATCH: Forever 21′s Linda and Esther Chang

April 6th, 2010 | 14 comments | Posted by Jen

Names: Linda Chang and Esther Chang

Ages: 28 and 23

Occupations: Forever 21′s marketing and visuals department heads, respectively

Linda and Esther Chang are the daughters of Don and Jin Sook Chang, the Korean American founders of one of our favorite places on Earth, Forever 21. (Where else can you get a cute, fashion-forward $12 dress, we ask you? A $12 dress!) Like the company’s wares, the Chang sisters are young, fresh, and adorbs. They were recently profiled by the LA Times’ Booth Moore, where we learned the following:

  • They’re best friends.
  • They’re both Ivy League-educated.
  • They work for the family business, which opened its first store in 1984 and, by the end of that year, had grown its sales from $35,000 to $700,000.
  • They go to church with their parents on Sunday.

We tend to hate on people like this–i.e. people who please their Hardass Asian Parents all the time rather than disappoint–but with the Chang sisters, we just can’t. Their devotion to their family and the family business is just so earnest (older sis Linda says things like, “I love it when people come out of our stores being so happy”). And the girls themselves are just too cute.

Then, of course, it all goes back to the fact that the Chang sisters represent the $12 dress. The $12 dress!

[LA Times: Meet Forever 21’s stylish sisters]

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It’s Official: We’re In A Rec-Asian

December 1st, 2008 | 0 comments | Posted by Diana

It has been declared, finally, by the National Bureau of Economic Research: the U.S. has been in a recession since December 2007.

Jeez, we’re super smart– we called it a long time ago! (Then again, so did all of the average-brained folks, so I guess that’s not saying much.)

So, what to do in such times of financial crisis? Cry? Drink? Steal? We could do like Warren Buffet and invest in American products. And I’m sure I don’t need to remind you, but DISGRASIAN is American. And y’know, “investing” in us is pretty much free–just click on over, and freely imbibe in the sweet/salty liquor of our shaming!

Enjoy the free fun of DISGRASIAN, day in and day out. It’s free! Did I mention that it’s free?


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