CHALLENGE: To promote travel agency, especially its Asian destinations, including exclusive ethnic tours.
IDEA: Make people experience Asia like Asians do.
SOLUTION: We created outdoor campaign with titles, which can be read only if you screw your eyes, in order to see the world as literally as Asians do.
“See the world as literally as Asians do”? Cool. Let’s start with how we of the “screwed” eyes see this ad:
Thanks, Jessie and Jasmine!
Filed under: Badvertising, Bonehead Moves, Chink Eye, Chink Eye in Advertising, Copyranter, Dumbasses, Everyone Who Worked On This One Should Be Fired, How To Make Friends With Asians, Racist Ads, Screwed Up Eyes, See Asia Like Asians Do Ad, Ukraine, Weird Ukrainian Behavior
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