And it seems to be working. Quite well. See what happens when you drop a vending machine that dispenses free Coke–in exchange for a hug–on a university campus in Singapore:
This is all part of Coca-Cola’s “Open Happiness” ad campaign, which will soon be introducing huggable Coke machines throughout Asia. I don’t know whether to laugh or cry. I probably just need to hug a machine and get some free diabetes in a can to feel better, amirite?
Filed under: Advertising, Coca-Cola, Coca-Cola Ad Campaign, Coca-Cola Ad Campaigns, Coca-Cola Ads, Coca-Cola Open Happiness Ad Campaign, Coke, Coke Ad Campaign, Coke Ad Campaigns, Coke Open Happiness Campaign, Drugs Not Hugs, Emotional Machines, Hug It Out, Huggable People, Needy Machines, Singapore, We Are Not A Hugging People, Weird
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