DISGRASIAN OF THE WEAK! Gwen Stefani’s Harajuku Mini For Target Collection

November 11th, 2011 | 4 comments | Posted by Jen

I know, I know. It’s just a clothing line! Lighten up! And it’s so kawaii as the ads keep telling me, forcing the word on me like a pacifier to the lips of a crying, reluctant babe. (Wouldn’t be surprised if Gwen Stefani had tried to trademark the Japanese word for “cute” some time in the last 5 years or so. She’s already pretty much got “Harajuku”–the name of a Tokyo neighborhood–locked down legally.) And look, the Harajuku Mini for Target children’s clothes collection, which launches Sunday online and in stores, is “kawaii,” in a “What if a little panda cub who was part skater-punk threw up and it looked like lollipops and rainbows?” sorta way.

But, you know, I can forgive, but I can’t forget. Wait, who am I kidding? I can’t forgive either! Because when I see this ad plugging Gwen Stefani’s latest business venture…

…all I see is this:

And that is still, always, and forever whatever the Japanese word for “bullshit” is.

[The Stir: Gwen Stefani Harajuku Mini Arrives in Target Sunday!]

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4 Responses to “DISGRASIAN OF THE WEAK! Gwen Stefani’s Harajuku Mini For Target Collection”

  1. isaacakira says:

    I’s say 「ふざけるな」!

  2. farleyk says:

    Some points and observations:
    * What’s with the hamburger shaped logo? What do burgers have to do with pseudo-Japanese style?
    * “Kawaii” is one of those words, like its English equivalent, “cute” that are what they describe. The word itself is just adorable, causing an almost-Pavlovian smile. That is, it usually does. Not here.
    * Of the four pix of the “team”, the post-b-ball, white girl stopping by to deliver a pizza one is okay. The other three, however…Why are the models made up to look like clowns? And what’s with the neck towels?
    * Those cartoon characters’ eyes look like tadpoles. It disturbs me.
    * The actual kids in the ad do look good. The one with the hammer reminds me of the movie “Clueless”.

  3. Jen says:

    The hamburger logo reminds me of the old Burger King logo.

  4. queer of color says:

    Uh, using humans as *essentially* accessories is totally inappropriate. Even if they aren’t dressed up in their “Harajuku” outfits.

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