I know, I know. It’s just a clothing line! Lighten up! And it’s so kawaii as the ads keep telling me, forcing the word on me like a pacifier to the lips of a crying, reluctant babe. (Wouldn’t be surprised if Gwen Stefani had tried to trademark the Japanese word for “cute” some time in the last 5 years or so. She’s already pretty much got “Harajuku”–the name of a Tokyo neighborhood–locked down legally.) And look, the Harajuku Mini for Target children’s clothes collection, which launches Sunday online and in stores, is “kawaii,” in a “What if a little panda cub who was part skater-punk threw up and it looked like lollipops and rainbows?” sorta way.
But, you know, I can forgive, but I can’t forget. Wait, who am I kidding? I can’t forgive either! Because when I see this ad plugging Gwen Stefani’s latest business venture…
…all I see is this:
And that is still, always, and forever whatever the Japanese word for “bullshit” is.
Filed under: Bizarre Misappropriation of Asian Culture by Talentless White Girls, Children's Clothing, Clothing, Free the Harajuku Girls, Gwen Stefani, Harajuku Haters, Harajuku Lovers, Harajuku Mini for Target, Kawaii, Panda Vomit, Target, This is Bullshit
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