DISGRASIAN OF THE WEAK! Brazilian Soccer Team’s Chink-Eye Ad

August 5th, 2011 | 0 comments | Posted by Jen

I don’t know much about soccer, but I think we can all agree it’s an international sport. It’s the world’s most popular sport, for one thing. And the sport’s crowning event, the FIFA World Cup, is a tournament with over 200 participating nations, and, consequently, the world’s most-watched sporting event.

“Real football” is also a game governed by international rules. Rules Brazil’s Santos FC broke this week when an ad was revealed featuring some its top players “celebrating” the fact that the 2011 FIFA Club World Cup will be held in Japan later this year.

This is sort of astounding when you consider Brazil is home to the largest population of people of Japanese descent outside of Japan. And while apparently there are a number of Brazilians on the interwebz defending Santos FC’s use of the chink-eye as a gesture of affection–sound familiar?–this ad still gets a red card.

Law 12 of the International Football Association Board's Laws of the Game clearly states a player can be sent off the field for "using offensive, insulting or abusive language and/or gestures"

Even if the chink-eye isn’t considered offensive in Brazil–which I find hard to believe, frankly–it’s internationally “offensive, insulting, and abusive,” to borrow the language of the Laws of the Game, and any sports team playing on a international stage with huge corporate international sponsors–Santos FC is sponsored by Umbro, which is owned by Nike–should know better. And they should know better in a hurry, seeing as how Brazil will be hosting the World Cup in 2014.

Now, if we Americans could only recognize that calling the game “soccer” is internationally annoying, then we’d all be on a, um, level playing field.

[Yahoo! Sports: Santos players hold back their eyes for regrettable Japan trip ad]

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