Normally, I scoff when a performer starts spouting bologna like, “What I really want to do is direct.”
But M.I.A. is special, y’know? She’s got vision, identity, real aesthetic. If lady wants to direct, the lady should direct! And she’s done that–the brash singer just unveiled her directorial debut, the music video for Rye Rye’s booty-shakin’, beat-tastic “Bang” (a track that also features M.I.A.’s vocal styling).
The spot is exactly as you might imagine: a glossed lo-fi homage to VHS, heavy with raw energy, physicality and retro neon spirit. It’s a throwback, to be sure, and not just one for the hipsters. Like the lady in the director’s chair, the vid couldn’t be more hot right now.
And so, we dance.
Leave a Reply
You must be logged in to post a comment.