L’Oréal Says You’re "Worth It" So Long as You’re White

June 26th, 2009 | 0 comments | Posted by Jen

L’Oréal, the world’s largest beauty and cosmetic company, was found guilty of racial discrimination in France’s highest court this week for seeking to hire an all-white sales team to represent its Garnier Fructis Style line of hair care products.

Garnier Fuckthis Style

The London Times reported that L’Oréal gave verbal instructions to the recruitment agency it employed to hire people who were BBR–“bleu, blanc, rouge”–the colors of the French flag, which is “widely recognised in the French recruitment world as a code for white French people born to white French parents.”

Although 38.7 percent of the pool of candidates were either black, Arab, or Asian, only 4.65 percent of the Garnier hires were non-white.

Because “you’re worth it”–as L’Oréal’s famous ad slogan goes–so long as you’re not brown.

In 2008, it was widely speculated that L’Oréal had lightened Beyonce’s hair and skin in one of their ads

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