Sprint recently unveiled a new ad campaign, “Why Throw Your Money Away?” that targets the recession-consumer. Take a look at this TV spot, featuring an Asian family:
Well, Sprint got one thing right. It’s totally conceivable that the white families would stop, stare, and be baffled by the one Asian family-in-the-neighborhood’s inscrutable ways (How come the dad never smiles? Why is he gardening in a sweater vest? Why does he sometimes garden in sandals? How come the mom never speaks and runs quickly inside the house when we say hello to her? Why is the daughter always doing chores and practicing the piano badly instead of having slumber parties? etc.).
But an Asian family throwing, or, in this case, blowing money away (and not at a gambling table)?! Never!
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