The NY Times recently mentioned that retro concept-trio The Pipettes were launched in Japan because it seemed their cute polka-dot outfits and sugary harmonies would stick faster, and we’ll admit, we sniffed a little. Ka-Ching Chong, indeed!
But when we watched their video (above) for “Because It’s Not Love (But It’s Still A Feeling), which was partially funded by Panasonic to serve doubly as a commercial, we realized that The Pipettes are simply trying to, as Tim Gunn would say, make it work in a quickly imploding musical industry. It’s pretty Honorasian of them to hop on the techno-consumerism train to make their indie shtick work. And they’re so damn cute that we hope they become big everywhere else, too.
Check The Pipettes out officially here.
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