Litigasian

September 24th, 2007 | 0 comments | Posted by Jen

The AP reported over the weekend that a Dallas family is suing Australia’s Virgin Mobile phone division for using a photo taken from Flickr of their 16 year-old daughter, Alison Chang, without her consent. This is the original photo of Alison and a friend on Flickr, taken at a church car wash:

And this is Virgin Mobile’s ad:

The tag line of the ad “FREE TEXT VIRGIN TO VIRGIN” was denounced by Alison’s brother Damon, 27, as “derogatory.” The Chang family also charged in the suit that “(t)he experience damaged Alison’s reputation and exposed her to ridicule from her peers and scrutiny from people who can now Google her.”

The Chang family went on to say that Alison’s use of the peace sign in the photo was entirely in jest, but because of Virgin Mobile’s reckless use of the photo in an ad campaign, people around the world now think that Alison was flashing the peace sign in earnest, like every other misguided Asian chick on the planet, who thinks being Asian means flashing a peace sign when in front of a camera. The Chang family believes that promoting such stereotypical clichés has caused damage to Alison’s reputation and exposed her to great scrutiny and ridicule.*

*DISCLAIMER: this paragraph has been fabricated. Everything else about this story is true. Click here for real story.

Source: photo by “chewywong”
Source: photo by sesh00
(Thanks Levs!)

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