The "M" in M-ness

May 24th, 2007 | 0 comments | Posted by Jen

The English, online edition of Chosun Ilbo, one of South Korea’s largest newspapers, reported yesterday, Half of Korean Men Say They’re ‘M-ness’ People.” Intriguing, right? What is this, M-ness? Read on, my friend:

This newly-coined term combines the letter M for “men” and ness for “character”. The word refers to a new type of man who is different from the stereotypical male who is overly concerned with power and honor.

Well, that’s a relief. That’s precisely what our dudes need. Less of that knives-in self-flagellating, more of that free-to-be-you-and-me stuff.

But there’s more:

M-ness people are also active consumers. In the survey, some 45.4 percent of respondents said they spend money on clothes and skin care services. The number of respondents who said they like shopping was 51.9 percent…

Oh. I get it. The “M” really stands for METRO.

Surely there’s some kind of middle ground between ritual suicide and eyebrow waxing. In fact, I’ve already found the best example.

Daniel Dae Kim, aka My Boyfriend

Well-groomed? Yes.
Wearing man-jewelry? Affirmative.
Rocking the color lilac? You bet.

Overtweezed? Nope.
Wanting to talk handbags? Negative.
METROSEXUAL? Not on your life.


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