How to Speak Ka-Ching-Chong

March 13th, 2007 | 0 comments | Posted by Jen


Recently, I’ve been reading in the sports pages a lot about American teams and leagues trying to colonize capitalize on the billion-plus Chinese viewers out there.

First, the Yankees sent a “delegation” to China. To be expected. They are, after all, the Evil Empire:
“I think the power of the Yankee brand all over the world is what’s driving this”
Not to be outdone by their nemesis, the Red Sox wanted in on the action:
“…Larry Lucchino, who once called the Yankees the “Evil Empire,” said his franchise would like to help increase baseball’s exposure in China.
Then came that NYT front-page Sports story about recruiting for Chinese kickers which Diana already, uh, discussed:
“Pro Football Grooms 3 Legs, With the Goal of a Billion Eyes”
And today, there’s a NEW STORY about China’s national team training with Major League Baseball:
“China’s participation as host of the 2008 Olympic Games is an enormous opportunity to increase the visibility of baseball in China,” commissioner Bud Selig said.

Well, good golly. I don’t know whether I should applaud all of you for your tacky unbridled opportunism or just barf on my computer.

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